Summary:
Our recent experience at the Dublin Partner Forum 2024 reinforced our belief in the transformative power of technology. We saw firsthand how Google Cloud and its partners are doubling down on their commitment to empowering SMBs. With ambitious goals set for 2028 and an innovative roadmap for AI and cloud solutions, the Forum offered us invaluable insights that will help us better support our clients in accelerating their digital transformation journeys.
At the Forum, the message was clear: SMBs are the backbone of the global economy, and with the right tools, they can achieve extraordinary success.
Looker: Driving Data-Driven Decisions for SMBs
One of the standout technologies? Looker: a powerful data analytics tool that’s helping businesses leverage their data to make smarter, faster decisions. For SMBs, tapping into data is crucial, and Looker makes it possible and incredibly intuitive.
With Looker, your teams can create customizable dashboards, reports, and visualizations without the need for heavy coding, making it accessible even for teams without technical expertise.
Its seamless integration with Google Cloud allows real-time data analysis meaning businesses can quickly respond to trends, optimize operations, and make data-backed decisions. Use Looker to track customer behavior, monitor sales performance, or even analyze your supply chain efficiency—all in one platform.
Additionally, Looker is becoming more customizable, allowing companies to build data workflows tailored to your needs, whether you’re in retail, financial services, or technology sectors.
Google Workspace: The Future is Gemini
Gemini, Google’s latest AI innovation, is already transforming how we use Workspace by integrating AI-powered capabilities across the entire platform. Now with Gems, a customizable AI assistant, businesses can leverage this chatbot system to handle everything from automating workflows to providing real-time updates on projects and even generating insights based on the company’s unique data.
AI Innovations: GenAI, Security, and Scalability
AI was undeniably the star of the show at the Forum, with a particular focus on GenAI—a trend that, in 2024, comes as no surprise.
The promise of AI-driven tools like Gemini is not just to make existing processes more efficient but also to enable SMBs to unlock entirely new opportunities. From content creation to predictive analytics, the possibilities are endless.
But with great innovation comes the need for greater security, especially with cyber threats on the rise, Google Cloud’s SecOps offerings, such as Chronicle, Threat Intelligence, and Mandiant, provide robust protection for businesses of all sizes:
- Chronicle: This security analytics tool leverages Google’s vast infrastructure to provide real-time insights into potential threats. For SMBs, this means having an advanced security operations platform that continuously monitors and detects anomalies in your cloud environments, enabling faster responses to cyberattacks.
- Threat Intelligence: Staying steps ahead of cybercriminals requires a proactive approach. Google’s Threat Intelligence service provides up-to-the-minute insights into emerging threats, helping businesses strengthen their defenses before vulnerabilities are exploited.
- Mandiant: Offers SMBs a comprehensive suite of tools for investigating and responding to security incidents.
Looking Ahead: What’s Next for SMBs?
As we move forward, it’s clear that AI, security, and scalable cloud solutions are at the heart of the future for SMBs. The insights we gained from the Dublin Partner Forum have further solidified our commitment to helping businesses embrace these innovations with confidence.
Whether it’s leveraging Looker to drive data-informed decisions, integrating AI tools like Gemini into your operations, or ensuring your security infrastructure is ironclad, we are ready to support you every step of the way.
Stay tuned to our blog for additional insights into how these technologies can transform your business.
Let’s build the future together!
Michel Törnström Norlén
Sales Director
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